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“We saw really nice spikes, both on pre-orders and iTunes sales of already released tracks, as well as general awareness,” Berman says.
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The performance onboard the USS Intrepid marked the band’s first live show in two years, a calculated risk to gain a wider audience more than a month prior to “Shields”‘ release. 14, which also featured the Flaming Lips, fun. Grizzly Bear performed both songs and “Two Weeks” on “The Colbert Report” as part of the Comedy Central host’s StePhest Colbchella music festival on Aug.
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While the song has sold 12,000 downloads, according to SoundScan, the actual first single, “Yet Again,” arrived in early August, serving as the focal point for TV and radio performances. “Sleeping Ute” wasn’t positioned as the official single but, according to Berman, the strong reaction to the winding rock track caused Warp to service the song to triple A, noncommercial and college radio upon release. As a result, the band’s name became a trending topic worldwide. Instead of delivering what Berman calls a “trickle-out” album announcement, Warp unveiled “Shields”‘ release date, revealed Grizzly Bear’s fall tour dates, shared lead track “Sleeping Ute” and made album preorders available on June 6. Grizzly Bear took another break, allowing Taylor to release a solo album under the moniker CANT last September, then retreated back to Cape Cod to start over on “Shields” earlier this year. “It took us a little time to find our stride,” Rossen says. After a month of sweltering late-night recording sessions, the band produced 11 new songs, but eventually kept only two tracks and scrapped the rest.
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The heat proved so extreme the group simply couldn’t work during the day. The band opted to stay in an old army barracks that didn’t have air conditioning, looking for some new inspiration in the Texas desert. There’s also some really crazy stuff.”Īfter touring for a year behind “Veckatimest” and then taking a year off, Grizzly Bear - Rossen, vocalist/guitarist Ed Droste, bassist Chris Taylor and drummer Christopher Bear - reconvened in June 2011 in West Texas, a departure from its usual recording spot in Cape Cod, Mass. “There’s some accessible stuff on this record. “It’s not like a pop record by any means,” Rossen says. “Shields” is a grittier album than its predecessor, with hooks that slowly reveal themselves underneath more muscular arrangements. Grizzly Bear Returns with Fourth Album: Hear ‘Sleeping Ute’Įven with multiple TV appearances lined up and synch opportunities in the offing, it’s an admittedly tall order. 18)? Warp label manager Josh Berman believes the album will “expand in as many directions as possible…and try to reach outside the indie-rock world.” So how will Grizzly Bear capitalize on its newfound “cool factor” for “Shields”, its fourth full-length out Tuesday (Sept. Three months later, Grizzly Bear got a high-profile shout-out from Jay-Z as “an incredible band” in an MTV interview. 8 debut for the album on the Billboard 200 in May 2009. The single, and critical praise for “Veckatimest”, helped deliver a No. “When we did ‘Two Weeks,’ we were excited to have a song that was more fun than things we’d done in the past,” guitarist/vocalist Daniel Rossen says.